UMadewell wamukela isimo sezulu esifudumele ngokukhululwa komhlahlandlela wakhe omusha othi ‘Looks We Love’. Uhlobo lwemfashini lwaseMelika lugqamisa izitayela ezijwayelekile eshuthwini elinenkanyezi imodeli u-Vanessa Axente. Isici sibonisa izingcezu kusukela kuma-jumpsuits akhululekile, izingubo ezishaya umoya namadenim avamile. Ama-sneakers, amacici esitatimende nezikhwama ezibukeka kahle ziqeda ama-chic ensembles.
UMadewell 'Kubukeka Sithanda' Incwadi Yokubheka ka-March 2018