I-J. Crew inikeza ugqozi lwempahla yasentwasahlobo ngomhlahlandlela wayo wesitayela kaMashi 2016 oqukethe abafikayo bakamuva. Imodeli elingiswayo i-Mona Johannesson, incwadi yokubuka igqamisa yonke into kusukela kumahembe edenim kuya kumaphrinti e-polka dot kanye nezikibha ezifaka izinkinobho. Kufinyelelwe ngezikhwama ze-clutch ezinkulu, ubucwebe obukhazimulayo kanye nolayini wakamuva wezibuko zelanga we-J. Crew, lawa ma-ensembles alungele intwasahlobo.