UMadewell ubuyisa isitayela esijwayelekile ngokukhishwa komhlahlandlela wakhe wezitayela wangoSepthemba obizwa nge-'A Notch Above Casual'. Imodeli edlala u-Sam Rollinson, incwadi yokubuka igxile kuma-ensembles alele emuva. Imodeli yezemidlalo izitayela ezibucayi kusukela kuma-pullover sweatshirt kuya kumajakhethi epaki namabhulukwe anemilenze ebanzi. Lezi zingcezu zilungele ukuhamba kwansuku zonke okuphelele nge-tomboy twist. Ukuqeda ukubukeka izigqoko ezinompheme obanzi namateki.