Isitayela Sokuqaphela - Iqoqo le-H&M's Conscious lithola impatho yemfashini ephezulu ngalezi zithombe zomkhankaso zakamuva zohlobo lwekwindla ka-2011. Kudlala uFrida Gustavsson noCaroline Brasch Nielsen, amantombazane asinika ukuma okuqinile okugcwele isimo sengqondo ezintweni ezihambisana nemvelo ezingenaso isitayela esinamaphrinti ezimbali, ukusika okubucayi kanye nezinsiza ze-chic.