Ngemva kombukiso we-runway e-Paris ngoMashi, umkhankaso we-H&M Studio wekwindla-ebusika ka-2016 usudaluliwe. Imodeli yenkanyezi yezithombe uFreja Beha Erichsen uthwetshulwe endaweni eguquguqukayo, yasehlathini ejabulisayo. Ikhuthazwe yisitayela somdabu kanye nokuhlukaniswa kwezingubo zabesilisa, isizini yokuwa ine-eclectic vibe. Ithwetshulwe uDaniel Jackson, ubuhle be-Danish bulungele isimo sezulu esibandayo ngamajazi anebhande lomsele, amajakhethi e-suede kanye nempahla ehambisanayo. Iqoqo le-H&M Studio lizongena ngokusemthethweni ezitolo ngoSepthemba 8.
Umkhankaso we-H&M Studio Fall/Winter 2016