Ngemuva kochungechunge lokubuka kuqala, i-H&M ekugcineni isiphathele ngomkhankaso wabo weHolide ka-2010 odlalwa abalingisi abadumile okuhlanganisa uMariacarla Boscono, Liya Kebede, Stella Tennant, Kasia Struss, Du Juan, Fei Fei Sun kanye namalungu omndeni wabo nabangane. Igqoke izingubo ezinetimu yeholide, iqembu lisingenisa emoyeni weholide ngalezi zithombe ezinhle.