Ithula umkhankaso weqoqo le-H&M Studio elabukwa kuqala ngeviki le-Paris Fashion Week, i-H&M ithinta u-Edie Campbell njengobuso bezikhangiso zayo zasebusika zango-2015. Iphuma ezitolo ngoSepthemba 10, uhlelo luhlanganisa nemfashini egqugquzelwe kwezokusubatha. Ithwetshulwe nguDaniel Jackson, imodeli enezinwele ezimfishane inikeza ukudlidliza okupholile kumkhankaso we-H&M Studio.
U-Edie uthi mayelana neqoqo elisha, “Ngithanda ivayibhu ehunyushwe kabusha yama-70’s, kodwa ngokweminyaka yesikhala! Kuyajabulisa ukucabanga ngekusasa ngendlela engathandeki. Imidwebo mihle, futhi kunenqwaba yezindwangu ezipholile - i-scuba, isikhumba se-patent, nosilika."