Ngaphambi nje koSuku Lomama, iGap yethule umkhankaso omusha wokubungaza omama abadumile nezingane zabo. Umlingisikazi Liv Tyler (oqondise umkhankaso ngokubambisana no-Paola Kudacki), amamodeli u-Candice Swanepoel no-Coco Rocha, umlingisi UJurnee Smollett-Bell futhi Cass & Ali Bird avele kuhlu. Le vidiyo ebizwa ngokuthi ‘Mama Said’, isethelwe engomeni ethi ‘Let Your Love Flow’ eyenziwe nguJurnee. Njengengxenye yomkhankaso, iGap izokhipha ikhwelo lokuthi abantu banikele kubo Wonke Umama Ubala . Inhlangano isiza ukuhlinzeka ngokubeletha nokukhulelwa okuphephile kwabesifazane emhlabeni jikelele.
“Ngiye ngicabange ngezinto ugogo nomama abebelokhu bengitshela zona impilo yami yonke. Ukukhumbula lokho ‘umama wakho akusho’ useyingane nokukhula kubaluleke kakhulu. Ngiye ngizame ukucabanga ngezinto engingazisho ezinganeni zami ngendlela yokuthi zizwe ngendlela engangimuzwe ngayo umama,” kusho uLiv.
I-Gap ‘Mama Said’ 2017 Campaign