Ngemva kokukhipha incwadi yokubuka ngesonto eledlule, u-Balmain x H&M ushaye ujenga ngohlelo oluphethwe yi-New York obubanjwe ku-Wall Street izolo ebusuku. Ku-catwalk, amamodeli aphezulu ahlanganisa izihlabani zomkhankaso wokubambisana u-Gigi Hadid, u-Kendall Jenner no-Jourdan Dunn bathatha umzila wezindiza ngemiklamo ehlotshisiwe kanye nezimo ezicacile neziqinile. Ngemuva kombukiso wemfashini, i-Backstreet Boys yadlala, ijabulela ukubukeka okuphefumulelwe kweqoqo lama-90s.
“Ukwethulwa bekuwumfanekiso wangempela weqoqo le-Balmain x H&M, eligcwele amandla, ukwethembeka nobukhazikhazi. Bekuyinto eyayenzeka kanye empilweni, futhi asisakwazi ukulinda ukwabelana ngalo muzwa namakhasimende ethu emhlabeni jikelele lapho iqoqo ligcina lifika ezitolo,” kusho u-Ann-Sofie Johansson, umeluleki wezobuciko kwa-H&M.
