Kwabaningi ogwini olusempumalanga, isimo sezulu esibandayo sibenza baphuphe ngezinsuku ezifudumele ezizayo. I-H&M inikeza ngezingubo zokubhukuda ezisesitayeleni zomhlahlandlela wakamuva, oshiswe yilanga. Imodeli ephambili u-Andreea Diaconu, ifilimu yemfashini ihlanganisa ucezu olulodwa namabhikini anemibala. Ngo-2018, i-H&M inikeza amathrendi amasha afaka ama-ruffles, insimbi kanye nemigqa enama-silhouette aphefumulelwe we-90.
I-H&M 2018 Swimsuits Lookbook