Iqoqo le-H&M lika-2016 Conscious lenyusa imfashini esimeme liye phezulu ngamadizayini aphefumulelwe omlando. Eqoqweni elisha, ithimba labaklami be-H&M lithole ugqozi embukisweni osanda kwethulwa othi ‘Fashion Forward – 300 Years of Fashion’ obuse-Musée des Arts Décoratifs.
I-Conscious range ihlanganisa ama-silhouettes wesifazane anezingubo kanye nezingubo. Le nkathi yethula ngisho nezingubo zomshado ezintathu ezinobunjwa obuphuphile kanye ne-draped. Izinto ezisimeme zihlanganisa usilika wemvelo, i-hemp, ilineni eligaywe kabusha kanye nemixube ye-Tencel. Imifekethiso yobuhlalu nama-rhinestones yenziwa ngengilazi egaywe kabusha kanye nempahla yedenim egaywe kabusha—iDenimite.
Ubuso bomkhankaso we-H&M ka-2016 Conscious yisihlabani sesitayela u-Julia Restoin-Roitfeld, indodakazi kaCarine Roitfeld. U-Julia uthi mayelana neqoqo elisha, “Enye yezingcezu engizikhonzile eqoqweni ingubo encane e-asymmetric ekhuthazwe umdwebo ka-Gustave Moreau. Ngithanda inhlanganisela yendwangu eqaphelayo, eqhubekayo kanye nomdwebo omdala. Kuhle ukukwazi ukuba nezingubo eziqinile ezisabukeka zilungile umata.”
Umkhankaso we-H&M Conscious Spring 2016
Ubuso bomkhankaso we-H&M ka-2016 Conscious yisihlabani sesitayela u-Julia Restoin-Roitfeld, indodakazi kaCarine Roitfeld. U-Julia uthi mayelana neqoqo elisha, “Enye yezingcezu engizikhonzile eqoqweni ingubo encane e-asymmetric ekhuthazwe umdwebo ka-Gustave Moreau. Ngithanda inhlanganisela yendwangu eqaphelayo, eqhubekayo kanye nomdwebo omdala. Kuhle ukukwazi ukuba nezingubo eziqinile ezisabukeka zilungile umata.”
I-H&M Conscious 2016 Lookbook
"Ngokusebenza ngezinto ezintsha ezisimeme kanye nokuhlotshiswa okuhlotshisiwe, iqoqo liyireferensi yereferensi, umumo kanye nokuthungwa okugqitshwe izesekeli zokuhlobisa kakhulu kanye ne-deco-inspired bijoux," kusho u-Ann-Sofie Johansson, Umeluleki Wokudala kwa-H&M.
