I-Denim ibuyile phambili kumhlahlandlela wakamuva kakhulu we-H&M. Ifaka izinhlobonhlobo eziningi zamajini, uhlobo lwemfashini lugqamisa izitayela ezintsha kuhlu lwemfashini olulingisayo Antonina Petkovic . Ebizwa ngokuthi 'I-Love Denim', i-lookbook igxile ku-jeans-cut slim ehlanganiswe namajezi alukiwe namajazi amade. Kufakwe amafulethi, izimbadada kanye nezikhwama ezigcwele; lezi zingubo zinhle kakhulu ngenkathi yasekwindla.
I-H&M Fall 2017 Denim Lookbook