Ebuyela kwisizini yakhe yesibili njengobuso beTheory, uNatalia Vodianova uvela emkhankasweni wohlobo lwekwindla-ebusika ka-2015 othwetshulwe nguDavid Sims. Imodeli izwakalisa ukugqama njengoba imile estudiyo, igqoke imfashini yesimanje kanye nencane yeTheory okuhlanganisa namajezi athokomele, ama-blazer akhululekile namabhulawuzi.