Ukuhlanganyela Okune-caffeine -Sasihlala sazi ukuthi ikhofi-ikakhulukazi ikhofi ye-Starbucks yayimfashini, kodwa izinto zisanda kuthathwa isinyathelo esisodwa ngaphezulu. Ngokusho kwe-WWD, i-Starbucks ibambisene nomkhiqizo Iqembu labangaphandle , okuyilebula yezingubo ezisekelwe e-Los Angeles eyaziwa ngesitayela saseMelika esivukelayo kodwa sesimanje, eyasungulwa ngu-Scott Sternberg ngoJanuwari ka-2004. Baqale baqala ukuklama izingubo zabesilisa ezigqugquzelwe yizingubo zabesifazane, base bethuthukela ekugqokeni kwabesifazane ngo-2007.
Ukusebenzisana ne-Starbucks kwahlelwa ungqondongqondo kanye ne-CEO ye-CFDA, uSteven Kolb, obize uSternberg ngaphandle kokuluhlaza ngesiphakamiso. "Uthola lezi zingcingo zivela kuSteven izikhathi ezimbalwa ngonyaka futhi uvame ukwethula ukuthi 'Uzokwenqaba,' kodwa ngivele ngimangele futhi ngivele ngigxumele kukho," esho.
Umkhiqizo walokhu kubambisana uzoba inkomishi ye-ceramic yobuciko engatholakala ezitolo ze-9,000 ze-Starbuck. Iwuhlelo olukhawulelwe futhi ifaka idizayini ekhokha intela emhlabeni oyintandokazi yomsunguli we-Band of Outsider wekhofi, "driphu." Izinkomishi zekhofi zomklami ezifana nalezi zisheshe ziba isitatimende semfashini esiyisisekelo emakethe yekhofi ye-3rd wave, ngakho lokhu kubambisana kunesikhathi esihle ngasohlangothini lwakho. Ngendlela, ungabheka futhi izigayi zekhofi zekhaya lakho ukwenza umkhuba wekhofi ukhululeke kakhudlwana.