I-Prada ithatha umoya ozolile futhi ozolile ngomkhankaso wayo omusha weqoqo layo langaphambi kwekwindla ka-2016 lezikhwama ezihlotshisiwe. Izithombe ezipholile zathwetshulwa ngu Steven Meisel kanye nenkanyezi UVanessa Axente, I-Vittoria Ceretti, Sasha Pivovarova, Fei Fei Sun futhi Lorena Maraschi . Athwetshulwe ngemuva kokushona kwelanga nolwandle, amantombazane agqoka izimonyo ezibukeka ngokwemvelo kanye nezinwele. Izikhwama ezihlotshiswe ngemininingwane yezimbali zihlanganiswe nehembe elixutshwe kabusha nezingubo ezihlotshisiwe.
Prada Pre-Fall 2016 Campaign
I-Prada Pre-Fall 2016 Runway
Eqoqweni layo langaphambi kwekwindla ka-2016, i-Prada yayisesimweni sasolwandle esinamajazi asindayo kanye namaphrinti angokwezifiso aklanywe nguChristophe Chemin. Izikhwama ze-crossbody ezinemichilo ehlotshisiwe nezicathulo zepulatifomu zenza ukubukeka okuphefumulelwe amatilosi.