Ngemuva kokwethula iqoqo layo le-Intimate ekuqaleni kwalo nyaka, uMadewell wembula ukukhethwa kwezingubo zangaphansi zokwindla zika-2017. Sethula izitayela ezintsha kanye nemibala ehlukene, uhlobo lwemfashini lwaseMelika lwamukela okuyisisekelo. Imodeli u-Constance Jablonski ime kumhlahlandlela wakamuva wethrendi egqoke izitayela ezingenamandla ezihlanganisa nama-bralette antofontofo. Izikhindi ze-lace boy kanye namahembe edenim agqama kumhlahlandlela wethrendi.
I-Madewell Fall 2017 Lingerie Lookbook