Isibuyekezo sesitayela sakamuva esivela ku-H&M sigxile ekubukekeni kwezothando, okukhuthazwe yi-bohemian okunokujikeleza okuyinkimbinkimbi. Ifaniswe ngu-Ophelie Guillermand, incwadi yokubuka ifaka yonke into kusukela ezimpahleni ezinkulu kuya kumajakhethi esikhumba nama-jumpsuits ahlotshiswe ngentambo ezithombeni zemfashini.