Iqoqo lekwindla lika-2011 elisuka ku-Y-3 lithatha indlela yezindiza enezithombe ezibushelelezi ezenzelwe amantombazane ane-penchant yezingubo zasemgwaqweni ezikhahlamezayo. Amamodeli angena emzileni wezindiza anemiluko ezinweleni zawo, amehlo anentuthu nezindebe ezinqunu enza isitatimende esishubile ngeziketi ze-tartan nezingcezu ezigqinsile.