Silandela ukubuka kuqala kweviki eledlule ngeqoqo eligcwele lezimpahla zokubhukuda ze-H&M zesizini yamanje. Kuthathwe u-Patrick Demarchelier, amamodeli u-Daria Werbowy, u-Erin Wasson, u-Sasha Pivovarova, u-Julia Stegner no-Lara Stone bathola ubumnandi elangeni kuyilapho bebonisa amabhodlo abo ababulali.