Ikwindla ye-DKNY ka-2011 ifinyelele umzila wezindiza namuhla ebonisa ukubukeka okupholile ngokungenakuphikwa okuphelele ngamajakhethi esikhumba nezigqoko zamapayipi. Amamodeli ehla ngendlela ekhangayo ngezingidi ezinyakaziswayo kanye nezimonyo ezincane kuyilapho enikeza amaqoqo avinjiwe emibala ephinki nekamela. Ingxube ye-street savvy ne-chic yamantombazane esikole, i-DKNY ishaye wonke amanothi afanele esizini yasekwindla.