Eqoqweni lomkhiqizo wekwindla-ebusika ka-2015, u-Donatella Versace ubheke ku-inthanethi ukuze athole ugqozi. Umphumela waba ukuphuma kwezingubo ezinemibala egqamile nezisikiwe ezihehayo, izingcezu ezivinjwe imibala kanye nemibhalo ewuhlanya eveza ukhiye wendlu yesiGrikhi—okubalulekile izinto ebezingavela ezweni lanamuhla elisheshayo, eliqhutshwa yinkundla yezokuxhumana. Njengoba ukukhishwa kwabezindaba kuphawulile, "Lena i-Versace yamanje: amasiko obuciko kanye nokhiye wesiGreki, i-emoji yesikhathi esizayo." Okugqamile kwesici sokuwa amalogo e-Versace ahlukaniswe nezimpawu ezithi “@“ kanye “nezithi “#”—ulimi lwe-inthanethi. Igqokwe nguKarlie Kloss noNatasha Poly ekubukekeni okubili kokugcina, leyo kungenye yezindlela zokukhuluma ezinkundleni zokuxhumana.
