I-Eats Lingerie iqala ngeqoqo layo lokuqala ngomkhankaso othokozisayo obonisa imodeli U-Erin Michelle Cummins . I-LA-based creative, Chris Applebaum , ungumqondisi womkhiqizo onesiqondiso sobuciko ngu Gemma Louise May . Ibhomu eli-blonde livela ezithombeni ezithathwe ngu Sonny Matson endaweni yaseMalibu, eCalifornia. Obizwa ngokuthi iBlack Cherry, umugqa wokuqala we-Eats uhlanganisa ubhodisi, ibhande le-garter, i-g-string, nama-pasties. Le miklamo yenziwe nge-lace ethambile, i-satin trim, i-hardware yegolide, nezintelezi ze-cherry. Ngobuhle, u-Erin ukhuphula ukushisa ngamagagasi aphucuziwe ngumlungisi wezinwele Randi Petersen futhi Stacy Salazar kuzimonyo.
“[Sifuna] yonke into ibe yi-SEXY ephezulu ngaso sonke isikhathi. Lokhu kusho obhodisi benkomishi ye-demi, impango eningi eveziwe ukuze sibone izindwangu eziningi zesikhumba, ezikhanyayo nezeleyisi ukuze sikwazi ukukhulisa isici se-sexy nakakhulu. Kodwa - okubaluleke kakhulu - izingubo zangaphansi zisondelene, ngakho-ke sifuna ukwazi kwakho nge-Eats Lingerie uzizwe ungumuntu siqu," kusho u-Applebaum mayelana neqoqo lokuqala.