I-H&M inikela ngezitayela zephathi ezikhangayo zebhuku layo lokubuka lakamuva. Ebizwa ngokuthi 'Yenza Ukungenela', ifilimu yemfashini igxile kuma-ensembles emicimbi ekhethekile. Kusukela ezimpahleni ezikhazimulayo kuya kumajakhethi e-tuxedo nama-jumpsuits amahle; lezi zingcezu zizothuthukisa ikhabethe lakho lephathi kalula. Ihlanganiswe nezithende ezihlotshisiwe namacici akhazimulayo, i-H&M iyazi ukwenza isizini yephathi ibe yisitayela esibucayi.
I-H&M 'Yenza Indawo Yokungena' 2017 Lookbook