Njengoba kunezinsuku eziningi zolwandle ezizayo, i-H&M inikeza imfashini enelanga ngomhlahlandlela wayo wesitayela wakamuva. Ibizwa ngokuthi 'Imfashini Yezinyawo Zezinyawo', ukuthwebula kwezitayela kugxile ezingutsheni ezinomoya, ukuphrinta okumibalabala nama-rompers akhululekile. Kubhangqwe nezimbadada ezinezintambo, amacici ayindilinga nezitayela zeplathifomu, lezi zicucu zinikeza izinto ezibalulekile zasehlobo.
I-H&M ‘Barefoot Fashion’ Incwadi yokubheka yasehlobo ka-2018