Umkhankaso wokuqaphela we-H&M -Ngemva kokufaka i-Conscious Exclusive lookbook ekuqaleni kwaleli sonto, sibheke umkhankaso wentwasahlobo ka-2014 Conscious ohlanganisa isithonjana sama-90s. Amber Valletta kanye nabaklami be-EVER Manifesto. Ukugqoka iqoqo lezinto ezisimeme ezihlanganisa i-Tencel, i-polyamide namaphrinti adwetshwe ngesandla; abesifazane bayathandeka kumiklamo yemfashini. “I-H&M iyaziqhenya ngomsebenzi wayo wokusimama. I-Conscious and Conscious Exclusive ibonisa ububanzi bamathuba ngezinto ezisimeme, kanye nokulebula kwethu okusha kwe-Clever Care kuvumela amakhasimende ethu ukuthi ajoyine umgomo wethu wokubhekela ikusasa elisimeme lemfashini,” kusho u-Ann-Sofie Johansson, Inhloko ye-H&M's Design, New Development. Ukulebula kwe-Clever Care kunikeza amakhasimende amathiphu okuhlanza izingubo zawo ngaphandle kokuthinta indawo ezungezile.
